Unprecedented Expansion! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market
Unprecedented Expansion! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market
Blog Article
Explosive Growth! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia
Ayasan Indonesia, a Japan-originated firm headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is achieving remarkable growth in the Southeast Asian market. The company provides a wide range of home services, from cleaning services to caregiving, and has established a user following exceeding one million since its inception. Notably, Ayasan has achieved a 100% user growth in the past two years and is rapidly increasing its presence across a multitude of nations in Southeast Asia.
The Southeast Asian pembantu Jakarta home services market is valued at approximately $15 billion, with the cleaning services segment expanding at an annual rate of 15%, and the nanny sector expanding to a USD 3 billion scale. In this dynamic market, Ayasan utilizes Japanese expertise and a unique talent development system to capture a larger market segment.
“Our strength lies in integrating Japanese quality control with local expertise with a comprehensive talent network across Asia,” says Kotaro Ise, founder and CEO. With a rich background at Walt Disney and Marriott International, Ise founded Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has built a team of over tens of thousands of specialized staff members.
Ayasan’s impressive expansion is fueled by an bold market penetration strategy. Beyond its base in Jakarta and upcoming projects to Bali, the company is also offering solutions in neighboring nations. By 2025, Ayasan aims to establish itself in more regions, including Singapore, Malaysia, Cambodia, and the Philippines.
In addition to household services, Ayasan has proven its capabilities in PRT Jakarta enterprise solutions, with over a substantial client base including leading global brands. Recently, demand from diplomatic missions and startup companies such as FlashExpress and Gowabi has been on the rise.
“I am assured that even in the age of AI, the role of everyday support solutions will remain indispensable,” asserts Ise. The company features an in-house IT engineering team and is developing an artificial intelligence integration. Furthermore, Ayasan is exploring cross-border service expansions, including personnel dispatch to Japan, positioning itself as a key contender in Southeast Asia’s home services market.
Aiming for next-level success, Ayasan is currently exploring collaborations with financial backers for its next growth stage. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are capturing industry focus.
Company Overview
● Ayasan Indonesia Company Profile
● Headquarters: Located in Jakarta, Indonesia
● Incorporated: January 2013
● CEO: Kotaro Ise
Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en